PENDLETON WHISKY

We’re working with Pendleton Whisky to create an ongoing campaign that highlights the hardworking men and women who define the spirit of the West. Our goal is to show the character and grit of these men and women through their hands. A person’s hands can read like a story - providing intricate visual details about their life. There are many different jobs and crafts iconic to the western lifestyle, and hardworking hands are something that connect all of these unique people. This first film follows legendary rodeo cowboy, Rod Lyman.