DIVERGE //: to turn aside from a path or course
Sitka came into the hunting market with a singular goal in mind - to fix all the problems with hunting gear through purpose-built design. It only made sense for us to help them fix the problems with how hunting is documented and shared. We noticed a trend in the hunting industry. Classic grip and grin photos were losing their afterglow. And honestly, they never felt right to us, because we see hunting embody so much more.
So we created Sitka Diverge. Yes it’s a photo contest, but really it’s a vehicle that pushes hunting culture. And even years after most Instagram photo contests have been buried in the content stream, Diverge continues to grow every year.
CLIENT | SITKA GEAR
SOCIAL MEDIA MANAGEMENT